- おすすめ！
求人番号：74635
世界的なペットフードメーカー
フランスに本社を置く世界的なペットフードメーカーの日本法人で、マーケティング エグゼクティブ【Pet Specialty Retailing】職を募集いたします！
- 業種
- 食品 、メディカル その他
- 職種
- 販売促進・イベント、市場調査・データ分析
- 年収
- 650万円～750万円
- 勤務地
- 東京都
外資系企業
海外折衝
英語力が必要
土日祝休み
- 仕事内容：
- 【Key Responsibilities】
・Lead new product launch, focus recipe leverage, and product renewal as a project leader
・Develop launch and leverage strategy (preliminary volume forecast, product positioning, pricing, concept, selling story, marketing mix) and get the approval from management.
・Understand the market environment, target consumer insight and needs, competitor trend by data analysis and consumer research to develop robust strategy.
・Understand the nutritional benefit of product and develop strong communication (nutritional story, copy & key visual) by collaborating with Scientific Communication and external agency.
・Develop holistic marketing plan and brief to touch point owners (Trade Planning, Scientific Communication, Corporate Affairs, Digital & E-Commerce) and external agency. Make sure all the plans harmonize to maximize the synergy.
・Develop and execute out of store plan (Digital media, Ad, Tie-up, etc.) by managing external agency.
・Conduct post launch/leverage analysis a